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Marketing & Events Specialist

Own the “on-the-ground” side of Ikigai’s local growth—events, parades, community presence, partnerships, advertising, and on-site brand materials—working as the senior marketing hire in a three-person team (no separate manager role).

Northcote, VIC (Melbourne)

Full-time

Mid-level (experienced)

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What you’ll do

Plan and run the marketing & events calendar: open days, meetups, parade appearances, charity/community activations, and delivery celebrations.
Handle event logistics end-to-end—timelines, vendors, permits where needed, staffing, signage, pack-down, and post-event follow-up.
Build local partnerships through outreach to businesses, clubs, and aligned brands (referrals, co-promotions, sponsorships).
Support customer acquisition: track which campaigns and events drive enquiries, suggest offers/messages, and hand off leads cleanly to sales.

Coordinate radio, print, and digital advertising plans—scripts, bookings, budgets, UTMs, and simple performance reporting.

Brief and align the content creator on campaign priorities; ensure messaging is accurate and premium (no hype or misleading claims).

Own on-site brand presentation: banners, A-frames, foyer materials, QR enquiry points, and print-ready files with local printers.

Capture simple KPIs monthly: event attendance, partnership pipeline, ad spend vs leads, and lessons for next month.

Represent Ikigai professionally in public—councils, clubs, media conversations, and partner meetings.

What we’re looking for

3+ years across event marketing, local brand activations, partnerships, or dealership/community marketing.
Strong organisation—you can juggle multiple events and campaigns without dropping detail.
Comfortable with budgets, vendors, and polite B2B outreach (phone, email, in-person).
Valid Australian driver licence; able to move materials/signage around Melbourne.
Professional communication and brand judgment in public-facing work.
Weekend/evening availability for scheduled events (planned fairly in advance).

Nice to have

Melbourne inner-north / automotive enthusiast community knowledge.
Experience with Meta/Google campaigns or local radio partnerships.
Basic design eye (Canva/Adobe) to tweak assets when needed.

How hiring works

Apply
Submit your CV, portfolio or example links (social, design, video, events, or campaigns), and salary expectations.
Phone screen
We discuss your experience, local market knowledge, and how you work in a small team.
Practical review
Short task matched to the role—e.g. event run-sheet, one-week content plan, or outreach draft.
On-site interview
Meet the team at Northcote, see the showroom/workshop, and align on brand standards.
Offer
Clear start date, schedule, and goals for the first 90 days.

What you’ll get

Be part of a small marketing & events team (three roles) building Ikigai’s local name in Melbourne.
Real automotive stories—imports, workshop quality, deliveries, and community moments.
Work closely with sales, workshop, and leadership—not a siloed agency-style job.
Event work includes upfront clarity on weekend/evening rostering where needed.

Apply in 2 minutes

Share your details, salary expectations, and upload your CV. We’ll confirm by email.

Prefer email? Send your CV to info@ikigaimotors.com.au.

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