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Social Media & Content Creator

Be Ikigai’s voice and camera online—owning social strategy, short-form video, photography, community replies, and creative assets that support events and sales in a three-person marketing team.

Northcote, VIC (Melbourne)

Full-time

Mid-level

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What you’ll do

Run the social content calendar across Instagram, Facebook, TikTok, YouTube, and LinkedIn as relevant.
Film and edit walkarounds, workshop/process clips, detailing, deliveries, and event b-roll (reels + longer cuts).
Schedule posts and stories; monitor comments/DMs and flag sales opportunities quickly.
Maintain brand tone: honest, premium, craftsmanship-focused—accurate vehicle and compliance messaging.

Create templates and simple graphics (thumbnails, stories, promo tiles) aligned with on-site signage.

Support paid social with the specialist: provide creatives, captions, and UTM links; review basic Meta insights.

Work with sales/workshop for daily capture opportunities using repeatable shot lists.

Organise media libraries, consent notes for customer features, and fast turnarounds for new stock arrivals.

Report weekly on what’s working (reach, saves, profile visits, enquiry assists) and iterate formats.

What we’re looking for

2+ years creating brand content (automotive or premium retail strongly preferred).
Portfolio showing video + photo skill (not only phone snapshots).
Comfortable community management and reputation awareness.
Reliable publishing discipline and ability to take creative direction.
Respect for workshop safety and customer consent on camera.

Nice to have

JDM / enthusiast culture literacy for authentic storytelling.
CapCut/Premiere/DaVinci and Lightroom or similar.
Experience boosting posts or simple Meta Business Suite ads.

How hiring works

Apply
Submit your CV, portfolio or example links (social, design, video, events, or campaigns), and salary expectations.
Phone screen
We discuss your experience, local market knowledge, and how you work in a small team.
Practical review
Short task matched to the role—e.g. event run-sheet, one-week content plan, or outreach draft.
On-site interview
Meet the team at Northcote, see the showroom/workshop, and align on brand standards.
Offer
Clear start date, schedule, and goals for the first 90 days.

What you’ll get

Be part of a small marketing & events team (three roles) building Ikigai’s local name in Melbourne.
Real automotive stories—imports, workshop quality, deliveries, and community moments.
Work closely with sales, workshop, and leadership—not a siloed agency-style job.
Event work includes upfront clarity on weekend/evening rostering where needed.

Apply in 2 minutes

Share your details, salary expectations, and upload your CV. We’ll confirm by email.

Prefer email? Send your CV to info@ikigaimotors.com.au.

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